E-Commerce, Media, SEO Specialist [Romania]

 

BAT is evolving at pace - truly like no other organization.

To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!

FUNCTION: Marketing

SALARY RANGE: competitive salary/remuneration

$ads={1}

LOCATION: Bucharest, Romania

JOB TYPE: Permanent

ROLE POSITIONING AND OBJECTIVES

Responsible for collecting, analysing, monitoring and reporting data to measure the impact of digital marketing touchpoints and online features and services. Ensures optimization of the channel/ digital platforms - eCommerce & websites to deliver results within own area of responsibility.

WHAT YOU WILL BE ACCOUNTABLE FOR:

• Contributes to the implementation of the digital marketing strategy for online eCommerce and brand executions.
• Collaborates with the Brand & Marketing Deployment teams to activate the brands on the digital platforms and ensure best in class UI/UX innovation
• Overviews, implements and works in an efficient manner with Magento & Salesforce platforms and collects customer and market data that contributes to an efficient review of content and updates it accordingly.
• Briefs the creative & development agencies for ecommerce assets, creates the 360 communication plan and does cross-channel integration within digital & marketing deployment.
• Manages the ecommerce fulfillment agency and overviews the continuation of operational activity and efficiency
• SEO strategy implementation (understanding of it, overviews delivery by agency, implementation of SEO best practices).
• Creates reports on channel performance, trends, and market specifics using PowerBI.
• Completes research and analyzes data to develop and support a sound understanding of customer segments, trends, needs, and expectations with actionable data to support key decision.
• Ensures roll-out plans in line with allocated assignments and proposes solutions when facing obstacles.
• Identifies new opportunities within the digital landscape as to improve consumer experience.
• Performs assignments as allocated by direct manager within own area of responsibility as to contribute to the department results.

ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE:

• Minimum requirement: Bachelor's Degree.
• Knowledge of reporting tools – Power BI, Google Analytics, SEO tools, Clarity
• Commercial focus with an analytical mindset and a conceptual thinker.
• Presentation skills, effective communication.
• Good understanding of the technology linked to the digital commerce platforms.
• Creative thinking alongside ability to challenge and do things differently.
• Basic understanding of straightforward procedures or systems.
• Magento platforms and new trending martech tools.
• Very good knowledge and familiarity of Excel and PowerPoint.

WE ARE BAT

At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.

• Global Top Employer with 53,000 BAT people across more than 180 markets
• Brands sold in over 200 markets, made in 44 factories in 42 countries
• Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
• Diversity leader in the Financial Times and International Women’s Day Best Practice winner
• Seal Award winner – one of 50 most sustainable companies

BELONGING, ACHIEVING, TOGETHER

Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!

$ads={2}

 

.