Requisition ID: 58286
ABOUT WHIRLPOOL CORPORATION
Whirlpool Corporation (NYSE: WHR) is committed to being the best global kitchen and laundry company, in constant pursuit of improving life at home. In an increasingly digital world, the company is driving purposeful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, JennAir, Indesit, Yummly and InSinkErator. In 2022, the company reported approximately $20 billion in annual sales, 61,000 employees and 56 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com.
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The team you will be a part of
This role in summary
As a Category and Trade Marketing Specialist, you will be responsible for creating go-to-market plans. To deliver in line with market plans through a full understanding of channel priorities, competitive & trade partner dynamics, and translating insights into actionable plans.
Your responsibilities will include
- Conduct business analysis and gather market insights to set priorities to channel sales teams
- Define market lineup based on model catalog
- Translate marketing strategies (brand initiatives and launch plans) into customized marketing plans by channel/account
- Serves as liaison to the Sales field and provides TP support/presentations for strategic initiatives/line reviews
- Create a concept and prepare, sell in/sell out offers and trade partner promotions
- Deploy and monitor reference for decisions on assortment, distribution, display, pricing, and promotion at the Trade Partner level
Minimum requirements
- Minimum 3 years of work experience
- Bachelor or/and Master's Degree
- English skills (B2 level)
- Microsoft Office or Google Suite knowledge
Preferred skills and experiences
- Major Domestic Appliances knowledge
- Experience in an International Company
- Bulgarian language
What we offer
At Whirlpool we will offer a competitive salary and an excellent benefit package. As of day one you will have a great variety of responsibilities, while being part of an amazing international, innovative and dynamic organization. Within the organization there are opportunities to develop and grow, depending on your ambitions; you own your career!
Connect with us and learn more about Whirlpool Corporation
See what it's like to work at Whirlpool by visiting Whirlpool Careers. Additional information about the company can be found on Facebook, Twitter, LinkedIn, Instagram and YouTube.
At Whirlpool Corporation, we value and celebrate diversity. Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.
